Basic Introduction
Airwaves is a chewing gum product series under Wrigley, known for its refreshing and refreshing image, mainly sold in Europe and Asian countries
Do you feel that you have always hidden hidden potential! ? Take two capsules of Airwaves now and call out your original self! Immediately install the 3D Potential Experience APP, and use your mobile phone or tablet computer to call out your hidden potential through the 3D augmented reality effect! You can also see other people's!
"Call out yourself" is Airwaves' virtual and real integrated marketing campaign driven by the online APP to drive sales through physical channels. With the unique serial number attached to the packaging of chewing gum sold through physical channels, players can unlock the "3D Potential Experience APP" All the characters can be shared on social networking sites after the end, creating topics among friends, and attracting more people to play and buy more products.
The APP uses a variety of technologies, integrating 3D animation playback, face tracking and focusing, AR augmented reality, real-time synchronous video recording, community sharing, etc. It is a very complex integrated application.
The project implementation began at the end of 2014 and went online in late April 2015. The activity lasted for 3 months.
Both iOS and Android platforms will have accumulated more than 200,000 downloads.
Concept of Design
The highlight this time is 3D AR!
Let's chew Airwaves and use AR to call out our own small universe! !
Players can download an APP with 3D AR augmented reality function, and do a small experiment on the APP to test themselves or their friends which kind of coffee?
Be it an alien with a powerful and unconstrained style, a superman full of justice, a caring little angel...etc, there are 8 interesting characters waiting for you to try! But only 2 types are available at the beginning.
With the unique serial number attached to the chewing gum package sold in the physical channel, players can unlock all the characters on the APP, and after the end, they can share it on Facebook or Instagram, creating topics among friends and attracting more people to play. and buy more products.
At the beginning, consumers purchase the product, see the download message to download the APP, and after playing, enter the serial number to unlock the first group of characters. If they want to unlock the second group of characters, they need to purchase the product again to get the serial number in order to unlock all the characters. , resulting in the effect of mutual influence and promotion, creating a wave of interesting integrated marketing activities between virtual and real.
For iOS or Android APP, the design team develops it with UNITY, a tool that is good at developing games, to solve the problems of multiple function integration and performance requirements. Various technologies are applied in the APP, integrating 3D animation playback, face tracking and focusing, and AR augmented reality , real-time synchronous video recording, community sharing... and other technologies are quite complex integrated applications.
*Copyright by Airwaves
Color Scheme
The color scheme is centered on the standard colors of Airwaves, blue and green
Blue and green are the central color scheme, and light blue and royal blue are set as auxiliary application colors, and the blue gradient is applied to the background color of a large area.
The white irregular shape elements, accompanied by the floating cloud and smoke elements, increase the visual sense of flow.
R8 G92 B155
#085C9B
R0 G167 B140
#00A78C
R235 G235 B235
#EBEBEB
R26 G189 B217
#1ABDD9
smartphone
Do you feel that you have always hidden potential that no one knows? !
Take two capsules of Airwaves now and call out your original self! *Support iOS / Android smartphones.
smartphone
Share videos or photos to facebook or Instagram
Create topics among friends, attract more people to play, promote more product sales, and create a wave of interesting virtual-real integrated marketing activities.
tablet
The design and process of the tablet version are consistent with the smartphone version
Although the number of users of tablet computers is not as high as that of mobile phones, there are many high-quality users, and the proportion of consumption is also high. It is a block that cannot be ignored. The design team fine-tunes the details of the screen, the distribution of elements, and the balance of the screen for each screen.
*Support iOS / Android tablet
*Copyright by Airwaves
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