Basic Introduction
Samsung Electronics, a subsidiary of Samsung Group, is the largest manufacturer of consumer electronics and electronic components in South Korea and the largest manufacturer of smartphones in the world
The Samsung Galaxy Note3 smartphone was launched in Taiwan, with the "pen" and the leather-like back cover as the main marketing highlights. "Design Your Life" is one of the marketing campaigns.
Design Your Life Design Your Life network integrated marketing activity design project, implemented in the second quarter of 2015, launched in the third quarter, the activity lasted for one month.
Concept of Design
In the atmosphere of Halloween, let Hebe Tian, the old wise man, and the robot be your mentors...
Pens, pencils, chalks, quills or markers....Each pen may become the material to design your life...
During the launch of the Samsung Galaxy Note3 smart phone, there will be Halloween. The client hopes to design a popular online event that has a Halloween feel and is related to the "pen", so as to increase the momentum and topic of the mobile phone launch.
In response to the atmosphere of Halloween, in terms of scene and character settings, Harry Potter's School of Witchcraft and Wizardry was chosen as the illustration concept. In a lovely way, the illustrator depicts every magic school student holding a different "modeling pen", appearing in a delicate scene in the shape of a magic school tower.
In terms of interface style setting, it is designed in a freehand hand-painted style, so that the interface of the website and APP can have a style that echoes with the "pen" to integrate the entire activity.
The combination of the website and the APP takes the "main website for desktop computers" and "app for smartphones" as the core of the activity.
The main website has the advantage of a large screen, which provides excellent visual and interactive effects during the event; the smart phone version APP focuses on the design of the vertical screen and presents the key activity screens on the main website of the event.
During the event, the two platforms are linked to each other, and players can choose which side to participate in the event.
The desktop version of the event's main website was developed using Flash technology.
For iOS or Android APP, the design team develops it with official development tools to ensure the excellent performance of the system.
* Taiwan Samsung｜Copyright
Event Description
Decide on a mentor and enter the event~
A great life is waiting for you!
When participating in the "Designing Life" activity, you must first choose a mentor among the three mentors with different styles: the spokesperson Hebe Tian Hebe, the old wise man, and the robot. After answering the mentor's questions, the mentor will deliver according to your answers. Gives you a "pen"-themed weapon.
Your life may be a pen, pencil, chalk, quill or marker...and many other possible lives. In a magical halo, you can design your life and complete it~
On the event website or mobile app, you will see cute characters representing yourself, holding different shapes and funny pens, appearing in the scene of the super tall tower of the Academy of Magic, and becoming the leader of the queue expecting to get super gifts a member.
* Taiwan Samsung｜Copyright
Event Official Website｜Desktop/Laptop Version
The main website of the "Design Life" event that provides players with excellent visual and interactive effects
Design the main activity website of life, and build it on the main activity website used by desktop computers and notebook computers. Because of the advantage of large screen, it provides players with excellent visual and interactive effects during the activity process. Throughout the event, the website version and the smartphone app are linked to each other, and players can choose which side to participate in the event.
The whole event is in the style of Harry Potter's School of Witchcraft and Wizardry, and each college student holding a different "modeling pen" is depicted in a cute way, appearing in an exquisite scene in the shape of an invincible tower of a magic school.
*Support PC / Mac desktop computer, notebook computer, Chrome, Safari, Firefox and browsers above IE9
* Taiwan Samsung｜Copyright
Smartphone｜APP
Focus on the design of the vertical screen, and the exclusive app for the design of life activities presented by the key activity screens on the main website of the event. Come and "play life"~
Because the mobile phone will be carried with you, you can participate in the event "anytime, anywhere", and this time the protagonist Samsung Galaxy Note3 itself is an Android smart phone, so this version is particularly important. Smartphones have smaller screens than desktop computers and are vertically presented, so we focus on the design of vertical screens and the presentation of key event screens on the main website of the event.
Throughout the event, the smartphone App version and the main event website are linked to each other, and players can choose which side to participate in the event.
*Supports Android smartphones
* Taiwan Samsung｜Copyright
Smartphone｜APP
Use the "augmented reality" function to watch several videos introducing Note3 recorded by Hebe himself
There is another bright spot on the Design Life app. Hebe Tian Hebe, the spokesperson for this event, has built in the app several videos introducing the Samsung Galaxy Note3.
The user only needs to write down the word "pen" anywhere, and then press the "Augmented Reality" button on the main menu of the APP. ", Hebe will appear in the form of AR VIDEO, and several videos will be played randomly.
* Supports Android smartphones
* Taiwan Samsung｜Copyright
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