Basic Introduction
VIESHOW CINEMAS is a leading brand of cinemas in Taiwan. It has more than ten high-quality cinemas in the north, central and south. It has successively introduced IMAX, 4DX and other playback technologies to provide high-quality viewing standards.
"Vieshow FUN Movie" is Fly. The official ticket booking APP jointly launched by Creative Interactive and Vieshow Cinemas.
The design team looks forward to making the ticket booking process more fun with a new visual and more intuitive operation interface. Through this official APP, users can easily choose the most discounted ticket types, simply select the best seats, and quickly complete movie ticket ordering.
The design team developed the design concept from the ground up. Each screen must be beautiful, intuitive and easy to use. All design details are carefully considered and designed using the popular realistic style at that time, striving for perfection. At the same time, the customized UI design interface is used to make this official ticket booking APP unique in the interface.
This APP cooperation project was implemented in mid-2012, and the V1 simulation version was launched in early 2013, and it operated from 2013 to the end of 2014.
* V1 version, downloads and usage, did not disappoint us, it has been continuously soaring, with 800,000 downloads in the first three months of its launch, and hundreds of thousands of monthly active users, allowing monthly bookings Quantities are maintained at an excellent level.
Concept of Design
To develop the design concept from scratch, in addition to being beautiful, it must be friendly and easy to use, not to mention having fun~
In and fly. Before the creative interaction cooperation, the ticket booking app of VIESHOW CINEMAS was extremely unstable, the operation process was not friendly, the interface and color matching were messy, not to mention the annoying advertising banner... users complained repeatedly, and the studio had to find a suitable design company , to re-plan its own official APP.
The design team developed the design concept from scratch, using customized UI design to make the interface as unique as possible. Each screen must be beautiful, intuitive and easy to use. All design details have been carefully considered, using the popular realistic style at that time Design and strive for perfection.
We think watching movies is a happy thing, so the design team also try their best to increase the fun of user operation in UI design. After the printing was completed, it was spit out...it made people smile knowingly.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Concept of Design
We will try our best to allow users to press one button less. Friendly design is so important~
In terms of UI/UX planning, friendly design is super important. For example, we will try our best to allow users to press one button less, and the data or data that can be captured by the mobile phone will be brought into the App first, so that users can After ordering only one session, the first step of booking was inexplicably completed, allowing users to complete the booking without knowing it with fun and surprise.
Whether it is iOS or Android system, the design team develops with official development tools to ensure the excellent performance of the system.
Simultaneously develop the smartphone version and the tablet version. The two systems and the two platforms maintain the same operation process and interface, so that users can get started immediately no matter which device they use.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Color Scheme
The main color is blue, which is the standard color of VIESHOW CINEMAS, and it is matched with light gray
In addition to the combination of light gray and blue systems, the shading of light gray horizontal thin lines is also widely used in the APP, which makes the picture have texture and depth, without being too technological and cold.
Design details also include realistic effects such as rounded corners, concaves, shadows, and halos that are common in realistic styles.
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Smartphone Version
The smartphone version has a very high download rate and usage rate, so the design team spent the most time on this version
From the overall design concept, to UI/UX design, friendliness, refinement, sense of play... etc., every detail cannot be missed.
Intuitive design is what we attach great importance to. Usually, people who use this app for the first time do not need to spend time learning it. After playing with it, they can start booking tickets soon.
According to the usage habits of the mobile phone, the operation is carried out with a vertical screen, so that one hand can operate smoothly, and there is no need to hold the mobile phone with both hands.
* Support iOS / Android smartphones.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Tablet Version
Although the number of users of tablet computers is not as high as that of mobile phones, there are many diehard users, and the proportion of booking tickets is also high, which is a block that cannot be ignored
The design and process of this version are consistent with the smartphone version.
However, it is necessary to redesign the details of the screen, the distribution of elements, and the balance of the screen for each screen, make full use of the advantages of the larger screen of the tablet computer, and avoid the illusion of direct enlargement of the mobile version. It is already a complete large-scale design. version up.
* Support iOS / Android tablet.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Related cases
Related cases
Vieshow Cinemas
FUN Movie App v2
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Roadshow FUN movie guide download landing page
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