Basic Introduction
VIESHOW CINEMAS is a leading brand of cinemas in Taiwan. It has more than ten high-quality cinemas in the north, central and south. It has successively introduced IMAX, 4DX and other playback technologies to provide high-quality viewing standards.
"Vieshow FUN Movie" is Fly. The official ticket booking APP jointly launched by Creative Interactive and Vieshow Cinemas.
After two years of use of the V1 simulation version, the design team began to develop a new V2 version, taking the popular flat UI as the main design trend in the past two years, and also using the customized UI design interface to make this official booking The APP can be different in the interface.
The design work of the V2 version began in mid-2014, replacing the original V1 simulation version. It went online in early 2015, and retired after the contract expired at the end of 2016.
Continuing the results of the V1 version, the download volume of the V2 version has also continued to soar. Until the settlement of the V2 version, the cumulative download volume has reached 1.5 million, and there are hundreds of thousands of monthly active users. Maintained to an excellent standard.
Concept of Design
Transform the style of the APP from head to toe, and use the flat style to give the APP a new look!
This design is a continuation of the operation method of the V1 version, extending the V2 version with a flat UI style.
Also use customized UI design to make the interface as unique as possible. Each screen must be beautiful, intuitive and easy to use. All design details are carefully considered, and the design is designed using the popular realistic style at that time, striving for perfection.
Watching movies is a happy thing, so the design team also tried their best to increase the fun of user operations in UI design. For example, when booking a ticket, you will see the ticket printed as if you bought a ticket at a physical counter Finished spitting it out... makes people smile.
In terms of UI/UX planning, friendly design is super important. For example, we will try our best to let users press one less button, and the data or data that can be captured by the mobile phone will be brought into the App first, so that users can After ordering only one session, the first step of booking was inexplicably completed, allowing users to complete the booking without knowing it with fun and surprise.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Color Scheme
The main color is blue, which is the standard color of VIESHOW CINEMAS, and it is matched with light gray
The combination of blue and light gray remains unchanged.
The original light gray horizontal thin lines and other textures are also replaced by a single color, which is perfectly switched to a flat UI style, so that the overall style of the app can be completely transformed.
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Smartphone Version
The smartphone version has a very high download rate and usage rate, so the design team spent the most time on this version
From the overall design concept, to UI/UX design, friendliness, refinement, sense of play... etc., every detail cannot be missed.
Intuitive design is what we attach great importance to. Usually, people who use this app for the first time do not need to spend time learning it. After playing with it, they can start booking tickets soon.
According to the usage habits of the mobile phone, the operation is carried out with a vertical screen, so that one hand can operate smoothly, and there is no need to hold the mobile phone with both hands.
* Support iOS / Android smartphones.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Tablet Version
Although the number of users of tablet computers is not as high as that of mobile phones, there are many diehard users, and the proportion of booking tickets is also high, which is a block that cannot be ignored
The design and process of this version are consistent with the smartphone version.
However, it is necessary to redesign the details of the screen, the distribution of elements, and the balance of the screen for each screen, make full use of the advantages of the larger screen of the tablet computer, and avoid the illusion of direct enlargement of the mobile version. It is already a complete large-scale design. version up.
* Support iOS / Android tablet.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Fun Oriented
Watching movies is a happy thing, so the design team also tried their best to increase the fun of user operations in UI design. For example, when booking a ticket, you will see the ticket printed as if you bought a ticket at a physical counter Finished spitting it out... makes people smile.
Whether it is iOS or Android system, the design team develops with official development tools to ensure the excellent performance of the system.
Simultaneously develop the smartphone version and the tablet version. The two systems and the two platforms maintain the same operation process and interface, so that users can get started immediately no matter which device they use.
* Vieshow Cinemas｜Copyright
* The movie poster belongs to the film company｜Copyright
Related cases
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