Yes! Yes! of course yes!
(it's so important i have to say it three times)

Social platforms and websites are used for different purposes. Social platforms are suitable for instant messaging and interaction, while websites are more suitable for establishing corporate and brand images and providing structured information.

Here are 7 reasons not to be ignored~

1. The management of social platform may disappear overnight!
When jumping on a social platform, you have to look at the platform’s attitude. You’ve heard of it when your account has been hacked! The ownership of the website belongs to you. It is an "online asset" that can be maintained independently. It is not affected by the policies or changes of the social platform, even if there are any changes in the social platform, such as: there are any new regulations on the platform, or even the account is cut off. It will not have a significant impact on the business, directly or indirectly.
In the marketing strategy, it is strongly recommended not to rely too much on social platforms, but to let the community and the website complement each other, gradually transfer user habits and build a good website.

2. Irreplaceable credibility
Customers can easily inquire and obtain accurate and complete sources of information on the official website, and as an online representative of an enterprise, the official website is the most credible source of information.

3. Accumulation of SEO
Social platforms cannot accumulate SEO, but website optimization can accumulate more exposure on search engines. A good website can use SEO to get a higher search engine ranking for the company, bringing more potential customers and exposure.

4. Data will not be washed
The content of the official website will not be quickly flooded and difficult to find like social platforms. Sometimes important information is washed out all of a sudden, which will cause many operational troubles and customer complaints.

5. The cost of social advertising exposure is getting higher and higher
The cost of advertising exposure on social media platforms is gradually increasing, and SEO has become an important strategy in online marketing. A good official website can help a company achieve a better ranking on search engines, which is an advantage that social platforms cannot match.

6. Information organization and search
Information on social platforms is usually lacking in organization and structure, making it difficult to be indexed and searched by search engines, while websites can organize information and provide search functions.

7. Show corporate characteristics
The official website can highlight the unique characteristics of the company, but the layout and functions of the social platform are limited, and each company looks similar, so it is difficult to fully display the unique charm and image of the company and stand out.




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